Naïf, a young Dutch brand that sells care products for the skin of the young ones, was created by 2 friends and dads: Sjoerd et Jochem. The idea came up when they both learned that they were going to be fathers. Then they started to be interested in the labels on children skincare products and quickly realized that they were mostly incomprehensible… And thus, that they could hide nasty ingredients that might be dangerous for kids’ delicate skin.

And then, they created Naïf, a brand for which every product is composed by known ingredients that have pronounceable names. Indeed, what is better to care for the young skin of babies than creams and oils made of what Nature has best for us? Thus, you can find among the ingredients: cottonseed oil, sweet almond oil, chamomile (bisabolol), macadamia oil or avocado oil. What you will not find in this range of products caring for babies from hair to toes? Nasty ingredients such as mineral oils, paraben or allergenic perfumes.

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Softening Baby Body Lotion

Price €13.33

Your little one's skin is a bit dry? Then this  softening   baby   body   lotion   made by   Naïf   is your solution. Specially developed for the delicate and sensitive skin of children, it can...

Nurturing Baby Cream

Price €13.33

This   nurturing baby cream   created by   Naïf   will quickly become your ally to sooth the irritations and dryness of your little one's skin. Thanks to its active ingredients, this cream does not only...

Calming Baby Bath Oil

Price €13.33

The   calming baby bath oil   created by   Naïf   softly cleans and softens the dry skin of your little one. You only have to pour it gently into the bathwater and it helps sooth and reduce the itching feeling...