Naïf, a young Dutch brand that sells care products for the skin of the young ones, was created by 2 friends and dads: Sjoerd et Jochem. The idea came up when they both learned that they were going to be fathers. Then they started to be interested in the labels on children skincare products and quickly realized that they were mostly incomprehensible… And thus, that they could hide nasty ingredients that might be dangerous for kids’ delicate skin.

And then, they created Naïf, a brand for which every product is composed by known ingredients that have pronounceable names. Indeed, what is better to care for the young skin of babies than creams and oils made of what Nature has best for us? Thus, you can find among the ingredients: cottonseed oil, sweet almond oil, chamomile (bisabolol), macadamia oil or avocado oil. What you will not find in this range of products caring for babies from hair to toes? Nasty ingredients such as mineral oils, paraben or allergenic perfumes.

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