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As part of her university studies at Central Saint Martins in London, designer YiYing came up with the inspiring idea to create the world of Noodoll !  Original, funny and don't forget unbelievably soft, the Noodoll characters really are colourful and  so quirky !  Often described as little monsters, their round oversize bodies, little ears and sweet features make Noodoll an adorable gift idea for children and adults alike.

In the family of fun and mischievous characters there are bears, rabbits, clouds and even a little squirrel to discover.  Each toy bear has his own distinctive features ! Take for instance 'Rice Dapper - Mr Moustache' who is grey in colour and has a huge black moustache and tiny little black bow tie. Another favourite has to be 'Rice Cracker' a mustard yellow bear with a little heart shaped nose. 

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