- Play and Go -

Play and Go is a Belgian company which offers ingenious products with cheerful colours for kids and for you. For this company, children's happiness is primordial and putting a smile on their little faces is their leitmotiv. At Play & Go, the emphasis is put upon being creative and playful, as well as on the quality of their products so they can last a long time.

At French Blossom, we love this kid decoration brand, and especially their first product, which encounters a worldwide success: the Play & Go toys storage bag. The ingenuity of this product lays in its double use: from a play mat, it can change into a bag in only a few seconds. With Play & Go, say goodbye to endless hours of tidying and to hide-and-seek games with toys your kid inevitably asks you to find. Moreover, its large diameter of 140 cm makes it a perfect comfy play mat for your little ones.

From plush toys to Lego, little soldiers and dolls, nothing resists to the Play & Go bag. Guaranteed 3 years and made with a good quality cotton fabric, it will withstand every trip you go on with.

  • 34,00 €

    This lovely storage bag, designed by Play & Go, is a black and white storage bag which represents a roadmap. This storage bag is perfect for children. When it is open they can play on it, and then they can ut all their toys in it and close it ! This roadmap storage bag promises a lot of fun !

    34,00 €
  • 34,00 €

    This wonderful storage bag, designed by the brand Play & Go, is a jean effect storage bag. This storage looks really lovely with jean effect all over it, very design and trendy. This will be perfect for girls and for boys as well !

    34,00 €
  • 37,00 €

    Dimensions : 140cm Material : 100% cotton Color : mint and pink Pattern : flamingos 30°c machine washable 3 years warranty Designer : Play and Go

    37,00 €
  • 34,00 €

    Dimensions : 140cm Material : 100% cotton Color : white and black Pattern : zig zag 30°c machine washable 3 years warranty Designer : Play and Go

    34,00 €
  • 34,00 €

    Dimensions : 140cm Material : 100% cotton Color : white and light blue Pattern : diamonds 30°c machine washable 3 years warranty Designer : Play and Go

    34,00 €
  • 34,00 €

    Dimensions : 140cm Material : 100% cotton Color : grey and white Pattern : grey diamonds 30°c machine washable 3 years warranty Designer : Play and Go

    34,00 €
  • 37,00 €

    Exclusive collaboration with My Name is Simone! Play and Go joined forces with the best designers for children to offer a new fun and colourful storage bag. Here is the piece created by My Name is Simone: the Super-Hero bag! This clever bag will become an essential accessory in your house. From a very comfortable play mat for your kids, it turns into a...

    37,00 €
  • 37,00 €

    Last Item! Collaboration with Bakker Made With Love! For its new collections, Play and Go made partnerships with the best of the kid designer in order to offer new graphic, fun and colourful storage bags! Here is the piece designed by Bakker Made With Love, the Badminton bag! The products of Play and Go are not like any other bags for kid you may find....

    37,00 €
  • 37,00 €

    Exclusive collaboration with Eef Lillemor For its new collections, Play and Go made partnerships with the best of the kid designer in order to offer new graphic, fun and colourful storage bags! Here is the piece designed by Eef Lillemor, the Panda bag! This very ingenious bag makes it possible for you to combine a play mat with a toy storage bag. Ideal...

    37,00 €
  • 34,00 €

    You were dreaming about it ? Play and Go did it ! The belgian brand designed for you a play mat turning in no time at all in an amazing toy storage bag. Wonderful and practical, you will love its funny moustache pattern which will delight you and your little ones. Dolls, soft toys or legos can be stored easily in this hard-wearing bag made from 100%...

    34,00 €
  • 34,00 €

    Looking for an ingenious idea to store your kid's toys? Play and Go is made for you! Say goodbye to hours of tidying and hide-and-seek gales with your child's favourite toys. This storage bag offers you an ingenious and practical solution to keep safely in check all of your kid's toys. From play mat, it turns into a bag in only a few seconds: you only...

    34,00 €
  • 34,00 €

    You will fall for the bright pattern of this wonderful toy storage bag designed for you and your little one by Play and Go. No more drama in your house ! Thanks to this amazing and beautiful bag that also doubles as a playmat, Legos, dolls and other toys will be easily stored. Practical, it will follow you everywhere and will become a real item of...

    34,00 €
  • 34,00 €

    You are fed up with your little one's toys lying around your house ? Play and Go designed for you a colorful, graphic and above all very practical toy storage bag which also doubles as a playmat ! Your little one will be happy to spread all his favorite toys and dolls on the playmat without having to spend hours storing it after playtime. A real child's...

    34,00 €
  • 34,00 €

    No more toys all over the room and legos concealed under the furniture and the couch. Play and Go designed for you this wonderful toy storage bag that also doubles as a playmat ! This hard-wearing bag made from 100% cotton will follow you wherever you will go : at the beach, the park, your friends' house.. for amazing and funny playtimes ! More than...

    34,00 €
  • 34,00 €

    No more days avoiding small legos and toys all over the living room thanks to Play and Go. A dream comes true with this toy storage bag that also doubles as a playmat ! Amazing ! Hard-wearing and transportable, this bag will rapidly become indispensable and will follow you wherever you will go : at the beach, the park, your little one's grandparents...

    34,00 €

Practical, it changes in only a few seconds: you only have to tighten the strings located on the outer circle of the mat and you’re done. Your kid will be able to play wherever he wants without needing to move all his toys one by one: in his room, the living room, at his grand-parents’ and even at his friends’. Whether being for holidays, a week-end or just an afternoon, you can carry it easily thanks to its lightness: put it in a suitcase, a large backpack or simply carry it by hand. This bag’s storage is as simple: put on the floor or suspended to a coat hook, it only takes 1 or 2 minutes to take it away and it can then become a lovely part of your room decoration. Thanks to its great capacity, this bag is perfect for parents looking for an easy and nice looking storage solution but also for kinder garden storage rooms and play rooms.

Its large choice of colours and patterns enables this bag to adapt to any style of decoration. From classical to geometrical patterns, moustaches or anchors, there is one for everyone. And for the first time since the company was created, in September 2015, Play & Go made a partnership with 3 well-known designers in order to create even more original storage bags.

The first design was created by Bakker Made With Love. Made in a lovely turquoise colour with stylish white and red badminton shuttlecock, this bag will please kids and grown-ups thanks to its simplicity and originality. And why not pair it with a school bag of the brand? Your little one will then have his toy bag and school bag so he can bring all his important things with him.

The second design is made by My Name is Simone. Featuring her famous Super Hero pattern full of super powers and great adventures that will please any little boy, this bag can inspire hours of game. And what’s best for our Super Hero in learning than a sidekick to help them? With this Super Zero doll as a companion, rest assured that saving the world will be quite interesting!

Finally, the third design showcases the lovely panda pattern created by Eef Lillemore. Its plain colour makes it perfect for any style of decoration and will embellish any room you choose to put it in. The pandas and their soft expression invite you in a poetic and dreamy world. And so you can dream a little longer, the origami boat lamp from Goodnight Light is the perfect companion. Embark on a great journey that will take you wherever you want to go.

If you are looking for an ingenious and stylish storage solution, the Play & Go bags are made for you! Their practicality and their pretty and varied patterns make them the perfect companion for your child’s hours of game. We give in to these toy storage bags that will soon be a classic.

T H E  I N T E R V I E W

With the founder of Play and Go - Alain

1. What was the first Play and Go design that you came up with and which is your favourite pattern and why ?               

We tried many different materials and the first print was the pink Diamond. Our favourite print is the Panda – it is a little bit hypnotic!

2. What was the most challenging aspect as you launched your business and when you initially started creating the toy storage bags ?               

The legal part and protecting our designs worldwide. To get the correct marketing that connects the brands with the end users.
Also to find a correct price with a perfect quality. We could make the storage bags 20% cheaper but the quality is our priority.  All products has been TUV tested – the biggest challenge was to meet the quality requirements to start up in Korea & Japan. And yes we managed.

3. How and where do you draw inspiration for a new pattern  or bag ?
              
I travel a lot from Asia to Scandinavia – so this gives me so many ideas!

4. Which was your first partnership / collaboration with another designer and can you give us an insight into how you choose the specific pattern ?       

This was with Bakker Made with Love. They are great people to work with and designed for us the Badminton Pattern.  Japanese customers see mount Fuji. some see a tipi tent but in fact the pattern is  a badminton rock.
Also Eef Lillimor and My Name is Simone are great artists to work with. Have a look at their collections.They are just great !

5. What do you love most about having your own business ?                

Talking with people with different cultures from Kuwait to Australia – France- Japan.

6. With Play and Go a family business, do you have specific roles on a day to day basis ?

Just drink a cocktail at the pool! ;-) so easy doing a business, (just joking)
We have a team but I’m in charge of the key accounts worldwide and for setting up new distribution channels.

7.  Do you have any exciting new projects you are currently working on that you could just give a teaser about ?                

We have a lot but our focus is new to give the customer the widest range of bags with nice and stylish patterns.
We will also be making a Play&Go in a fashion print!