The very delicate and poetic clothing brand Rylee & Cru was created in 2014 in California by the talented illustrator Kelli Murray. The birth of Rylee & Cru takes it origin in a growing desire of the young mum to create a clothing brand for children. Indeed, she couldn’t find anywhere clothes with colours and patterns that were satisfying her love for aesthetic and neutral designs. To this desire is added a certain interest for fashion and art, and a love for illustration and pattern creation. However, it is only when she became a mother that Kelli decided to make her dream come true. With her experience in fashion design and merchandising in her pocket, and her newly acquired maturity, she started this adventure. She then created her company which name is none other than her kids’: Rylee and Cru.
This little American company is quite family-oriented since it is with the creator’s father that the fabrication of the clothes began. Indeed, he owned a screen printing factoring for a little more than 30 years then and naturally became a partner in printing the patterns on the fabrics. The proximity approach stayed essential at Rylee & Cru since the company works with a Californian factory. Every piece is produced in the United-States.